• Brand Rituals

    How Successful Brands Bond with Customers for Life

    Savvy business leaders and smart marketers realize that the twentieth-century model of brand marketing no longer works in today’s digital-led economy. Marketing today requires a clear change in perspective—from just driving acquisition of new consumers to a prioritized focus on retention and loyalty of existing customers.

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  • Future


    Zain is please to announce Zed Next—a future-driven incubator of ideas and innovation.

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  • Strategy

    A new marketing world needs a new kind of a marketer.

    The past decade has been one of significant change. We have not only become part of the global village but have embraced our citizenship in it. We have learned how to become digital at the core. Now we are quickly…

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