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Books

THE PYRAMID PUZZLE:

Igniting Transformation with the Power of Trust

In his new book, THE PYRAMID PUZZLE: Igniting Transformation with the Power of Trust, he tells a story about how using a framework grounded on proven social sciences principles, ancient wisdom, and modern-day management principles, any company whether surviving or thriving, can ignite business growth.

Zain maintains that it’s the people (employees, suppliers, and customers) who make or break a business and brand. To win with them, you need to earn and retain their trust. By leveraging a framework grounded on proven social sciences principles, ancient wisdom, and modern-day management principles, any company whether surviving or thriving, can ignite business growth.

Most business leaders and managers focus on operational, financial, and other tactical elements and forget that the most important job they must do is earn and retain their stakeholders’ trust. If they use this prism (how trusted is my brand?), they will unlock the power of unprecedented growth.

In an age where trust is both scarce and essential, ‘The Pyramid Puzzle’ presents a synthesis of modern management principles and ancient wisdom, equipping readers with the tools to foster trust and catalyze profound transformation.

Howard Heckes ,
President and Chief Executive Officer at Masonite International
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Amazon’s #1 Sales & Marketing Book

MARKETING FOR TOMORROW, NOT YESTERDAY:

Surviving and Thriving in the Insight Economy™,

In the Amazon Sales and Marketing bestseller, MARKETING FOR TOMORROW, NOT YESTERDAY: Surviving and Thriving in the Insight Economy™, Zain has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding a brand’s core customer and getting back to basics is the way to conquer complex environmental problems to survive and thrive in the Insight Economy™.

Like an army preparing to fight the last war. That rarely ends well. Zain Raj’s book explains why all this change is happening, how it is affecting marketing and, most importantly, helps you separate the signal from the noise and get back to basics that are important for modern marketing.

Douglas N. Burdett,
Host, The Marketing Book Podcast

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Amazon’s #1 Sales & Marketing Book

BRAND RITUALS™:

How Successful Brands Bond with Customers for Life

BRAND RITUALS™: How Successful Brands Bond with Customers for Life proves how companies, and their brands can drive significant business impact by creating a bond with their most loyal customers. In this book, also a #1 Amazon marketing bestseller (for over 6-weeks), Zain discusses how it’s no longer about consumer beliefs; it’s all about customer behavior. He challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to developing a Brand Ritual™

Zain reaches into the future with such zeal and discipline that you can’t help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting.

Dana Anderson
SVP, Marketing, Strategy, &
Communications, Kraft Foods

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