Is your customer interested in you? Not!

05 Dec, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the second one, we as future-driven marketers need to let go of, if we want to create a Brand Ritual™. Read More
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Thanksgiving 2013: My Grateful Top Ten

27 Nov, 2013 By: Zain Raj+
I am grateful for: 10. Turning 50 and all of the warm wishes from family and friends. 9. My son graduating from high school/attending Indiana University and wanting to follow in my footsteps. 8. My daughter turning Sweet 16 and is growing into a lovely young woman. 7. My wife… Read More
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The changing world of retail…

18 Nov, 2013 By: Zain Raj+
At a dinner event a couple of days go, I got into a major discussion with a few folks. It was all about how in the next few years we will be living the ultimate digital reality… everything we do will be virtual! As a “digital native” (I… Read More
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Myth #1: We Can and Should Change the Customer’s Mind

06 Nov, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the first one, we as future-driven marketers need to let go of, if we want to create a brand ritual. Myth #1:… Read More
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Interesting Social Insights from a Networking Event

31 Oct, 2013 By: Zain Raj+
Some things haven’t changed much… yet. Earlier this week, I attended a networking event that included a number of very accomplished technology executives. Most of them are entrepreneurs – many have successfully built and sold companies over the past few years – some several times over. The discussion topic for… Read More
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Decathlete Marketing Association

24 Oct, 2013 By: Zain Raj+
Last week I gave a keynote presentation as part of the Thought Leadership Series at the DMA. In this, I talked about how the world of marketing has changed. There is so much more complexity with so much more opportunity. In the traditional world of just a few years ago,… Read More
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