Finding a cure for the largest societal epidemic… to build deeper brand bond

11 Dec, 2013 By: Zain Raj+
I have been thinking about the biggest and most pervasive societal epidemic affecting our world today – time-starvation. I recently left my job as CEO of Epsilon Agency Services to take some time off, finish my next book, play golf, and spend quality time with my family. A way to… Read More
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Exclusivity. The way Decathlete Marketers strengthen their brand bonds.

09 Dec, 2013 By: Zain Raj+
Today I am sad and unbelievably disappointed. For those of you who know me, you know that I am a fanatical Starbucks loyalist. In fact, I do not have a good day, guaranteed, if it doesn’t start with a Venti Pike from Starbucks. That Venti Pike has to be… Read More
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Is your customer interested in you? Not!

05 Dec, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the second one, we as future-driven marketers need to let go of, if we want to create a Brand Ritual™. Read More
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Thanksgiving 2013: My Grateful Top Ten

27 Nov, 2013 By: Zain Raj+
I am grateful for: 10. Turning 50 and all of the warm wishes from family and friends. 9. My son graduating from high school/attending Indiana University and wanting to follow in my footsteps. 8. My daughter turning Sweet 16 and is growing into a lovely young woman. 7. My wife… Read More
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The changing world of retail…

18 Nov, 2013 By: Zain Raj+
At a dinner event a couple of days go, I got into a major discussion with a few folks. It was all about how in the next few years we will be living the ultimate digital reality… everything we do will be virtual! As a “digital native” (I… Read More
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Myth #1: We Can and Should Change the Customer’s Mind

06 Nov, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the first one, we as future-driven marketers need to let go of, if we want to create a brand ritual. Myth #1:… Read More
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