Next Step

13 Sep, 2013 By: Zain Raj+
Zain Raj sets sights on new venture in 2014 For the past few years, I’ve invested significant time, effort and intellectual capital building what I believe is the agency of the future. It’s been an evolutionary path and fairly rapid trajectory over the past few years. It began with the… Read More
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More History in the Making?

08 Aug, 2013 By: Zain Raj+
The big announcement of Jeff Bezos buying the Washington Post set off a mass of Internet chatter and media speculation. Why did he do this? What will happen now? Who will run the paper? How will it change? Then came the conspiracy theories with references to tax avoidance and political… Read More
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A new marketing world needs a new kind of a marketer.

02 May, 2013 By: Zain Raj+
The past decade has been one of significant change. We have not only become part of the global village but have embraced our citizenship in it. We have learned how to become digital at the core. Now we are quickly grasping the construct of Big Data and finding ways to… Read More
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Three Surprising Insights from Billion Dollar CMOs

11 Apr, 2013 By: Zain Raj+
On my last trip to London, I had dinner with a few Chief Marketing Officers (CMOs). The five guys I broke bread with run marketing at global CPG, retail and financial services companies and control over $10 Billion in marketing budgets. As you can imagine, these are very seasoned, senior… Read More
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“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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Creating a Legacy… What Does?

09 Oct, 2011 By: Zain Raj+
December 8, 1980. 9.15 AM. Mumbai, India. Heard on the radio that John Lennon was assassinated. For a 17 year-old, who grew up with songs like Imagine and Give Peace a Chance, it was a devastating moment. I had lost a giant who defined the context for me and for… Read More
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