Is the Digital Ecosystem the Future of Retail?

05 Mar, 2011 By: Zain Raj+
The regime change in Egypt and the protests across the Middle East have added to the hype on social media. I am one of digital’s biggest fans. But to say that Facebook and Twitter are in some way responsible for these developments is an exaggeration. Yet I find the… Read More
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Lengthening the CMO’s Lifecycle

02 Feb, 2011 By: Zain Raj+
Advertising Age has an article that every CMO should read: “Are Your Customers Holding You Back?” (http://adage.com/cmostrategy/article?article_id=148145). The three authors—Rajesh Chandy, D. Eric Boyd and Marcus Cunha—conducted a study on the impact CMOs have on the financial value of the firms where they work. They really got it… Read More
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Frequency or Loyalty? What should it be?

12 Jan, 2011 By: Zain Raj+
I had a spirited debate with a senior marketing person recently over lunch. A debate that almost involved us chucking salad at each other. Ironically, this person, who I agreed would not be named in any of my writings is a very good friend. What was this debate about? What… Read More
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Am I loyal or am I a hostage?

27 Dec, 2010 By: Zain Raj+
As I was traveling to India for our Holiday, I had a thought. Is the reason why I’m flying United for this entire trip because I am loyal to them or because I am held hostage by them? Interesting question. Troublesome conundrum. To be honest, I decided on United versus… Read More
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American Airlines does not get it. They don’t know “why we fly”.

17 Dec, 2010 By: Zain Raj+
Just got on one more plane. On my way to Atlanta for another business trip. Flying American Airlines for this visit. Flight number 3844. Leaving O’Hare at 8.15AM. Just for context, I travel a lot. This past year, I will have been on the road over 225 days. I have… Read More
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American Airlines does not get it. They don’t know “why we fly”.

17 Dec, 2010 By: Zain Raj+
Just got on one more plane. On my way to Atlanta for another business trip. Flying American Airlines for this visit. Flight number 3844. Leaving O’Hare at 8.15AM. Just for context, I travel a lot. This past year, I will have been on the road over 225… Read More
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