Another Sign of our Decline?

08 Sep, 2009 By: Zain Raj+
I grew up in India. One of the realities there was the concept of what we called Indian Standard Time (IST). Everything would happen about 30-45 minutes after it was scheduled. The reason for this was simple. The infrastructure in those days was quite old and one would say a… Read More
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Economic Uncertainty

28 Aug, 2009 By: Zain Raj+
There is currently a great deal of conflicting data and speculation on the state of the economy. Housing starts are up while foreclosures rates also remain high. The stock market is up, but unemployment continues to climb. This confusion is creating both a sense of optimism as well continued apprehension… Read More
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Back-to-School Budgets: Not Just For Parents

13 Aug, 2009 By: Zain Raj+
This year’s back-to-school shopping season will be quite different than years past, thanks to the focus on the economic recession and saving money. For retailers, back-to-school season is considered the second most important shopping season of the year (behind the holidays) and is often used to predict second half sales. Read More
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Extreme Makeover: Brand Edition

29 Jun, 2009 By: Zain Raj+
When it comes to brands and their positioning and packaging, marketers get bored of them long before consumers even get used to them. Unlike their customers, marketers think about, talk about and look at their brand all day long. Even the most loyal customers don’t have this kind of relationship. Read More
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Is Smarter Spending Here to Stay?

17 Jun, 2009 By: Zain Raj+
The current recession is on everyone’s minds right now – business leaders, politicians, marketers and consumers alike. Constant reminders of economic doom in our professional and personal lives have clearly changed the way we behave. Consumers are shopping differently. They are acting more frugal, researching each purchase and avoiding impulse… Read More
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Practice What You Preach

02 Jun, 2009 By: Zain Raj+
It is always important to practice what you preach, especially when it comes to marketing. A fundamental example of this is a direct marketing piece I created and sent out this past month. The piece was basically a box designed to hold a cell phone with my telephone number programmed… Read More
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