It is always important to practice what you preach, especially when it comes to marketing. A fundamental example of this is a direct marketing piece I created and sent out this past month. The piece was basically a box designed to hold a cell phone with my telephone number programmed… Read More

I will be conducting a free webinar this Thursday, May 7th at 12:00 pm CST / 1:00 pm EST. In the webinar, I will talk about the new approach to marketing that I call Brand Rituals™. If you would like to attend, please email me for additional information. Read More

It looks like anxiety over today’s economy has spread to a younger demographic. While in the past, young consumers were relatively recession-resistant, today’s teens are adjusting their buying behaviors accordingly. This shift highlights the difference between this generation of youngsters and generations before them. In 2006, Euro RSCG Worldwide conducted… Read More

It takes a fundamental change in the environment for marketing models and approaches to change. In the current environment, we’re seeing a significant number of companies begin to use the principles of retention marketing (over acquisition marketing alone). Banks are leading this paradigm. Given their unique situation, they have recognized… Read More

These days, we are given almost unlimited opportunities to voice our opinion. Thanks to the internet and outlets such as blogs, twitter, social networking sites and comment spaces on nearly everything, we are free to express our views to the world. Partnered with this abundance of space for sharing is… Read More

We all know that the current economic climate has changed the way people shop. A new study by BIGresearch highlights some of the specific changes in shopping behavior. The study found that consumers are acting more practical, with 90% of respondents saying that they plan to change their spending… Read More