Webinar This Thursday, May 7th

04 May, 2009 By: Zain Raj+
I will be conducting a free webinar this Thursday, May 7th at 12:00 pm CST / 1:00 pm EST. In the webinar, I will talk about the new approach to marketing that I call Brand Rituals™. If you would like to attend, please email me for additional information. Read More
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Targeting Teens During A Recession

01 May, 2009 By: Zain Raj+
It looks like anxiety over today’s economy has spread to a younger demographic. While in the past, young consumers were relatively recession-resistant, today’s teens are adjusting their buying behaviors accordingly. This shift highlights the difference between this generation of youngsters and generations before them. In 2006, Euro RSCG Worldwide conducted… Read More
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A Sign Of The Times – Companies Changing Their Marketing Focus

23 Apr, 2009 By: Zain Raj+
It takes a fundamental change in the environment for marketing models and approaches to change. In the current environment, we’re seeing a significant number of companies begin to use the principles of retention marketing (over acquisition marketing alone). Banks are leading this paradigm. Given their unique situation, they have recognized… Read More
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Anonymity On The Internet And Human Behavior

07 Apr, 2009 By: Zain Raj+
These days, we are given almost unlimited opportunities to voice our opinion. Thanks to the internet and outlets such as blogs, twitter, social networking sites and comment spaces on nearly everything, we are free to express our views to the world. Partnered with this abundance of space for sharing is… Read More
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BIGresearch Reports BIG Changes In Shopping Behavior

24 Mar, 2009 By: Zain Raj+
We all know that the current economic climate has changed the way people shop. A new study by BIGresearch highlights some of the specific changes in shopping behavior. The study found that consumers are acting more practical, with 90% of respondents saying that they plan to change their spending… Read More
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RAC Recap

06 Mar, 2009 By: Zain Raj+
Not surprisingly, the 2009 Retail Advertising Conference was a huge success. This year, the conference was held in Las Vegas for the first time ever. (Unfortunately for me, Las Vegas was only slightly warmer than Chicago last week). It was great to experience the event amid new scenery. The change… Read More
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