The Truth About Experience

07 Jan, 2019 By: Zain Raj+
In recent years, Experience has become a fashionable word. A lot of people in marketing, and business in general for that matter, are even treating it like a new word. It’s not. Experiences have been a hallmark, even a trademark, of how brands have built themselves for a long time… Read More
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Building the Next Generation Research Consultancy

18 Sep, 2018 By: Zain Raj+
Over the last week, I’ve heard from many of you. Some calls with congratulations on the Wygant & Co. acquisition and others with surprise and confusion about the transition of our Qualitative Fieldwork Practice to the Schlesinger Group. These calls and notes made me realize that while these changes have… Read More
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60 Years Young

19 Jan, 2017 By: Zain Raj+
Tonight all of us at Shapiro+Raj will walk down a red carpet into one of the country’s hottest clubs to celebrate our 60th Anniversary. ‘Dress to impress’ was the direction on the invitation and excitement is in the air. As we toast with a signature drink we are… Read More
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Apple or Samsung. Who Deserves Their Time in the Sun?

28 Sep, 2016 By: Zain Raj+
There are car-lovers. There are art-lovers. There are gadget-lovers. A confession… I am a gadget-lover. Over the years, I have been an early adopter of every kind of new technology gadget. From getting the first Nintendo to getting the first pager (yes, aging myself here!) to… Read More
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The Importance of a Complete Brand Experience

20 Sep, 2016 By: Zain Raj+
I live in Chicago and I travel for business primarily out of O’Hare Airport on either United or American Airlines. As an incorrigible road warrior, I have top-tier status on both of these airlines so I choose to fly one or the other because they generally take decent care of… Read More
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Thank You and An Update

16 Dec, 2015 By: Zain Raj+
Hello Friends and Colleagues, It has been a month since the launch of my new book, Marketing For Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy™.  I wanted to reach out and thank all of you again for helping spread the word and for… Read More
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