GREEN is GOOD for Business

19 Sep, 2008 By: Zain Raj+
Green used to be “Nice-to-do.” Ten years ago, the common belief among retail marketers was that programs which benefited the community or the environment were merely supplemental to their business strategy – something to make them appear favorable in the eyes of their consumers. These projects were shuffled off… Read More
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What’s Hot with the Conscientious Consumer

27 Oct, 2007 By: Zain Raj+
Wal-mart’s done it. Home Depot, too. Now what? How will marketers make their “green” strategy relevant, ownable and part of the bigger movement of conscientious consumerism. Here’s a quick look around the world at trends and ideas that will shape the green landscape in 2008. Check out the full newsletter. Read More
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When it comes to iconic status, some brands have it, while others never will.

07 Sep, 2007 By: Zain Raj+
Read this recent ‘Eye of the Icon’ article from The Hub. A ROUNDTABLE DISCUSSION FEATURING: Andrea SpiegelJetBlue Airways Joe TripodiAllstate Insurance Kellie KrugVisa U.S.A. Zain RajEuro RSCG Chicago… Read More
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Here Client, Client:
Attracting New Business In An Ever-Changing Industry

13 Jul, 2007 By: Zain Raj+
This post is exerpted from original article posted on July 12, 2007 in Screen Magazine By Dixon Galvez-Searle We’ve all heard stories of the regional ad industry in trouble. Critics have seen large ad agencies changing, shrinking, adjusting to new business models and succumbing to client pressures. But there… Read More
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Connecting With the Prosumer: The New Imperative for Topline Growth

13 Mar, 2005 By: Zain Raj+
This article was originally published at Virtual Strategist in the Spring of 2005. Zain Raj and Cynthia Pike-FuentesAmerican companies are losing their value and their edge because they have lost touch with the very people who buy their products. But they may be able to reverse this trend. Read More
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40 under 40 2000

01 Sep, 2002 By: Zain Raj+
This article about me was posted in Crain’s Chicago Business in 2002. Zain RajExecutive vice-president, managing directorDigital branding practiceFCB Chicago Zain Raj is a portrait of contradictions.Despite a buttoned-down business education, colleagues see him as highly creative. Born and raised in India, he now… Read More
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