The idea of inviting customers to join a program, then encourage them to continue trading in exchange for rewards has had a long and distinguished history; from retail to air travel, from magazine subscriptions to credit cards. Because only one in ten programs really work there are skeptics. Their problems… Read More

I bet everyone will agree that we are in a significant economic downturn. Consumer confidence is hitting all time lows. Their net worth is declining. Their costs are increasing. They are buying less and they’re focusing on what they need instead of what they want. This is a problem for… Read More

We recently realigned American Student List (ASL), the nation’s leading provider of student and youth marketing data with Euro RSCG Discovery. Clients now more than ever are seeking a unified solution to their marketing challenges, especially when trying to reach Millennials. By adding the 37 years of expertise that ASL… Read More

Check out the Vanity Fair website, where I give my viewpoint on the new Microsoft advertising campaign featuring Jerry Seinfeld. Read More

Green used to be “Nice-to-do.” Ten years ago, the common belief among retail marketers was that programs which benefited the community or the environment were merely supplemental to their business strategy – something to make them appear favorable in the eyes of their consumers. These projects were shuffled off… Read More

Wal-mart’s done it. Home Depot, too. Now what? How will marketers make their “green” strategy relevant, ownable and part of the bigger movement of conscientious consumerism. Here’s a quick look around the world at trends and ideas that will shape the green landscape in 2008. Check out the full newsletter. Read More