In today’s hyper-competitive environment, CMOs continue to be under pressure to deliver consistent and sustainable top line growth while ensuring that they’re spending less each period. So, what’s new, you might ask? Having to deliver on expectations (aggressive though they might be) is not new. They know that. Read More

Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More

My office space at Shapiro+Raj is in the River North area of Chicago. A neighborhood once notorious for its prostitutes and run-down warehouses, is now home to trendy apartment buildings and restaurants and one of the hottest office markets in the U.S. My neighbors are the… Read More

Lately, I have been spending a lot of time working with a number of senior marketers as they try to compete in today’s digitally-led, data-deluged business environment. The world is changing quickly and it’s impossible for them to operate as they have in the past. For a while… Read More

A couple of weeks ago, I spoke at the Global Marketing and Advertising Week 2015 (GMAW). This has become the leading organization representing digital, data and technology marketers in South Asia. I participated in two panel discussions and presented a keynote. I used the forum to introduce my… Read More

The world is changing. And, quickly. Big data is the buzzword today like mobile was yesterday and digital the day before. We are living in the world of big data. With all the research (both primary and secondary) plus all the primary transactional and behavioral data as well… Read More