Insight Economy: What Macy’s Can Do to Evolve.

17 Oct, 2014 By: Zain Raj+
Photo Credit: Sara Cimino In my last blog post, I wrote about how we need to evolve from the Information Economy to the Insight Economy. This new economy is being powered by a deep understanding of your… Read More
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Our economy is evolving. Are you ready for it?

14 Oct, 2014 By: Zain Raj+
“Growing old is mandatory; growing up is optional.” I wish this quote from former Major League Baseball Player, Chili Davis, was true – both personally and in business. Sometimes we all long for simpler times. Days with few responsibilities or cares. But the fact is, growing up isn’t… Read More
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A Boot Camp for Tomorrow’s Marketer?

08 Oct, 2014 By: Zain Raj+
A few weeks ago, I wrote a blog about the elusive hybrid marketer, known as a Chief Marketing Technology Officer (CMTO), also called a Unicorn. In this blog, I talked about the fact that finding talent capable and competent in both marketing and technology is tough… Read More
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Better Late Than Never

02 Oct, 2014 By: Zain Raj+
Yesterday, when I logged into Adage.com, I was surprised and happy to see the article about Leo Burnett “amping up” Arc, their “below the line” brand. This news somehow felt like a validation of the world I have championed and lived in… Read More
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How Tech Companies Can Penetrate the Consumer Mind

29 Sep, 2014 By: Zain Raj+
About 18 months ago, I was invited to speak to a group of local entrepreneurs about how I built and sold my last marketing services business. As you can imagine, it is flattering to speak to a group of peers, albeit from different fields, about some of your… Read More
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Why Aren’t Retailers Making Mobile a Priority?

23 Sep, 2014 By: Zain Raj+
Every morning, one of the first things I do when I get to the office is review my to-do list. I usually print it out. Though not environmentally friendly, I do take pleasure in the physical checking off of things. And I my lists are generally quite lengthy… Read More
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