For nearly two years now, I’ve been talking about the evolving role of the CMO in today’s economy. “We have entered a new world of marketing – we are dealing with more complexity and change – bigger and bigger amounts of data, constantly evolving technologies, continued fragmentation of… Read More

Out with the old. In with the new. Farewell 2014. It has been one helluva year. From the financial markets hitting their new records to oil prices dropping to levels we never thought they ever would. From political maneuvering by Russia to hacking attacks by North Korea. From… Read More

© Clarita In 1888, “The R.W. Sears Watch Co.” used a printed mailer to advertise watches and jewelry. Direct mail was born. A few years later in 1894, Richard Sears himself illustrated the cover of the very first Sears, Roebuck and Co. catalog, which he declared the… Read More

It’s been painful to read about the fall of Tesco recently in the press. According to the HBR Blog Network, Tesco’s Downfall Is A Warning to Data-Driven Retailers, the company’s market value is at an 11-year low and Warren Buffett is admitting he made a mistake…… Read More

Photo Credit: Leonardo Rizzi My last two blog posts have been about the evolution from the Information Economy to the Insight Economy. Unlike the past where marketers used data to improve their business and enhance their… Read More

Photo Credit: Sara Cimino In my last blog post, I wrote about how we need to evolve from the Information Economy to the Insight Economy. This new economy is being powered by a deep understanding of… Read More