A little known fact: During my younger days, I was a very active musician and actor. Playing in a band and acting helped pay my way through college. I continued with my music while beginning my career in the advertising industry in India. On moving to the US… Read More

So, it seems like summer is officially over, at least in my house. For me, it was marked by coming back from our African vacation to a stark reality. We had two days to stock up on all the supplies my son needed to go back for his… Read More

infographic: via CMO Council The eighth annual State of Marketing Report by the Chief Marketing Officer (CMO) Council is out. Even in this hyper-complex marketspace, we see solid optimism. Marketers are making a difference. It’s about time! Look at the stats and… Read More

by mark sebastian The discussion about marketers and their evolving role in today’s hyper-complex marketspace seems to be very fashionable these days. Korn Ferry, a leading executive recruitment firm just published their 2014 Marking Pulse Survey. Not surprisingly, their research shows that… Read More

via Keith Allison One of the most discussed issues is the role of different C-level executives in today’s digitally-led and data-enabled economy. I recently wrote about the need for CEO leadership and active collaboration among the various functions… Read More

Adage featured a story yesterday based on research done by Brian Solis of the Altimeter Group titled “Most Companies Expect CMO to Lead Digital Transformation.” According to this article, “Eighty-eight percent of companies said they are going through a formal digital transformation… Read More