How Big Data Matters (or doesn’t) in the Insight Economy

22 Oct, 2014 By: Zain Raj+
Photo Credit: Leonardo Rizzi My last two blog posts have been about the evolution from the Information Economy to the Insight Economy. Unlike the past where marketers used data to improve their business and enhance their marketing,… Read More
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Insight Economy: What Macy’s Can Do to Evolve.

17 Oct, 2014 By: Zain Raj+
Photo Credit: Sara Cimino In my last blog post, I wrote about how we need to evolve from the Information Economy to the Insight Economy. This new economy is being powered by a deep understanding of your… Read More
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Our economy is evolving. Are you ready for it?

14 Oct, 2014 By: Zain Raj+
“Growing old is mandatory; growing up is optional.” I wish this quote from former Major League Baseball Player, Chili Davis, was true – both personally and in business. Sometimes we all long for simpler times. Days with few responsibilities or cares. But the fact is, growing up isn’t… Read More
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A Boot Camp for Tomorrow’s Marketer?

08 Oct, 2014 By: Zain Raj+
A few weeks ago, I wrote a blog about the elusive hybrid marketer, known as a Chief Marketing Technology Officer (CMTO), also called a Unicorn. In this blog, I talked about the fact that finding talent capable and competent in both marketing and technology is tough… Read More
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Better Late Than Never

02 Oct, 2014 By: Zain Raj+
Yesterday, when I logged into Adage.com, I was surprised and happy to see the article about Leo Burnett “amping up” Arc, their “below the line” brand. This news somehow felt like a validation of the world I have championed and lived in… Read More
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How Tech Companies Can Penetrate the Consumer Mind

29 Sep, 2014 By: Zain Raj+
About 18 months ago, I was invited to speak to a group of local entrepreneurs about how I built and sold my last marketing services business. As you can imagine, it is flattering to speak to a group of peers, albeit from different fields, about some of your… Read More
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