The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More

In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about a four-stage approach for brands to follow in order to become a ritual for their core customers. I give quite a few examples of brands that have become rituals… Read More

Last week, I received my weekly Research Brief from The Center For Media Research, titled CEOs Pushing Marketing for Measurement. It peaked my interest because measurement in marketing has been one of my favorite soapbox subjects for years now. The blog post gives the results of… Read More

I live in Chicago and for the past few weeks, the city has been captivated by the Stanley Cup playoffs and the chance for our beloved Blackhawks to bring home the cup for the second year in a row. As of this posting (and a nail-biting game 5), they’re still… Read More

Ah, Memorial Day Weekend… for many of us it signals the start of summer. For some of us, it’s the first three-day weekend since the holidays and a much needed break. For all of us, it’s a time to remember and be thankful for our brave men and… Read More

In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I defined five myths that inhibit traditional marketing success. This is the fifth myth and possibly the most important for all businesses, large and small, to grasp in order to drive profitable… Read More