For the past few years, we have heard talk about how companies need to become customer-centric and CEOs need to lead this change by focusing on customer engagement. There have been a number of articles about the need for the CEO to become the CCO (yes, you… Read More

Photo Credit: Instavantage via Flickr In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about how we’re living in a time-starved world. Consumers don’t want long messages anymore. They are very happy… Read More

“In a Sound Bite Society, we know intuitively that no one nugget of content can possibly provide enough information for us to make an informed choice. The trick, we learn, is to string together a succession of sound bites that, taken together, convey some sense of assurance that… Read More

We, as marketers, know that, now more than ever, we need to build committed bonds with our customers. This is not easy. In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I discuss the societal epidemic of time-starvation and the reasons… Read More

The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More

In my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I talk about a four-stage approach for brands to follow in order to become a ritual for their core customers. I give quite a few examples of brands that have become rituals… Read More