Blackhawks, Bonding and Brand Rituals™

29 May, 2014 By: Zain Raj+
I live in Chicago and for the past few weeks, the city has been captivated by the Stanley Cup playoffs and the chance for our beloved Blackhawks to bring home the cup for the second year in a row. As of this posting (and a nail-biting game 5), they’re still… Read More
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Myth #5: Acquiring New Customers Is Always a Top Priority

22 May, 2014 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I defined five myths that inhibit traditional marketing success. This is the fifth myth and possibly the most important for all businesses, large and small, to grasp in order to drive profitable… Read More
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Art, Inspiration and Memories

13 May, 2014 By: Zain Raj+
Two weekends ago, my wife, daughter and I saw a fascinating exhibition titled: Each Night put Kashmir in Your Dreams by the Indian artist Nilima Sheikh. What made this experience special was having Dr. Madhuvanti “Madhu” Ghose (the first Alsdorf Associate Curator… Read More
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Myth #4: the New Key to Building Brands Is Social Media

15 Jan, 2014 By: Zain Raj+
For those of you who have been reading these blog excerpts from my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, this is one myth I have had to modify a bit from the original publication. It is still not the key to building brands –… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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