A Veritable Tower of Babel… The “Big Data” World We Live In.

04 May, 2015 By: Zain Raj+
Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More
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What’s Ailing Tesco? Their Data-led Legacy.

10 Nov, 2014 By: Zain Raj+
It’s been painful to read about the fall of Tesco recently in the press. According to the HBR Blog Network, Tesco’s Downfall Is A Warning to Data-Driven Retailers, the company’s market value is at an 11-year low and Warren Buffett is admitting he made a mistake…… Read More
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Sound Bite Society

30 Jun, 2014 By: Zain Raj+
“In a Sound Bite Society, we know intuitively that no one nugget of content can possibly provide enough information for us to make an informed choice. The trick, we learn, is to string together a succession of sound bites that, taken together, convey some sense of assurance that… Read More
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Blackhawks, Bonding and Brand Rituals™

29 May, 2014 By: Zain Raj+
I live in Chicago and for the past few weeks, the city has been captivated by the Stanley Cup playoffs and the chance for our beloved Blackhawks to bring home the cup for the second year in a row. As of this posting (and a nail-biting game 5), they’re still… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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