“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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Frequency or Loyalty? What should it be?

12 Jan, 2011 By: Zain Raj+
I had a spirited debate with a senior marketing person recently over lunch. A debate that almost involved us chucking salad at each other. Ironically, this person, who I agreed would not be named in any of my writings is a very good friend. What was this debate about? What… Read More
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Starved for Time? Preview the Next Generation Shopping Experience in 3 Minutes

16 Nov, 2010 By: Zain Raj+
Direct Marketing News Web Editor Kevin McKeefery and I recently talked about the principles behind the next killer shopping experience. Since one of the issues covered is “being starved for time,” we developed a three-minute video (http://www.dmnews.com/zain-raj-president-and-coo-solutionset/article/190046/) to give you a solid summary. Find out more about these points:… Read More
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