How Consistency Creates Brand Rituals™

28 May, 2014 By: Zain Raj+
Ah, Memorial Day Weekend… for many of us it signals the start of summer. For some of us, it’s the first three-day weekend since the holidays and a much needed break. For all of us, it’s a time to remember and be thankful for our brave men and… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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An updated view on career progression… four years later

16 Dec, 2013 By: Zain Raj+
I wrote about my thoughts on career progressions during a family vacation to Spain in June 2010. Inspired by how we got to some of the sights. Some on mountains were reached by stairs while others had winding roads that got us there. Two different ways. Similar destinations. I remember… Read More
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Exclusivity. The way Decathlete Marketers strengthen their brand bonds.

09 Dec, 2013 By: Zain Raj+
Today I am sad and unbelievably disappointed. For those of you who know me, you know that I am a fanatical Starbucks loyalist. In fact, I do not have a good day, guaranteed, if it doesn’t start with a Venti Pike from Starbucks. That Venti Pike has to be… Read More
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