Who You Gonna’ Call? An Expert!

26 May, 2015 By: Zain Raj+
About ten years ago, when you needed specific advice or counsel, it was easy to find an expert in that field. You looked for a published author, and who was quoted and referenced by peers and other experts. A significant number of them were academicians and operators who… Read More
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Marketing’s Real Role. Leading the Business.

20 Aug, 2014 By: Zain Raj+
by mark sebastian The discussion about marketers and their evolving role in today’s hyper-complex marketspace seems to be very fashionable these days. Korn Ferry, a leading executive recruitment firm just published their 2014 Marking Pulse Survey. Not surprisingly, their research shows that… Read More
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The Decathlete Generation

19 Jun, 2014 By: Zain Raj+
The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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