Who You Gonna’ Call? An Expert!

26 May, 2015 By: Zain Raj+
About ten years ago, when you needed specific advice or counsel, it was easy to find an expert in that field. You looked for a published author, and who was quoted and referenced by peers and other experts. A significant number of them were academicians and operators who… Read More
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How Marketers Can Cope with Today’s Data Overload

18 May, 2015 By: Zain Raj+
Photo Credit: Leonardo Rizzi “Data, data, so much data…but no insights.” Finding insights from all this data is like finding a needle in a huge haystack. In a study done by the Boston Consulting Group among senior executives of companies with revenues of $1.5B+, they found… Read More
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Why McDonald’s Will Thrive in the Insight Economy™

30 Apr, 2015 By: Zain Raj+
My office space at Shapiro+Raj is in the River North area of Chicago. A neighborhood once notorious for its prostitutes and run-down warehouses, is now home to trendy apartment buildings and restaurants and one of the hottest office markets in the U.S. My neighbors are the… Read More
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How to Solve the Biggest Problem Facing Marketers Today

29 Apr, 2015 By: Zain Raj+
Lately, I have been spending a lot of time working with a number of senior marketers as they try to compete in today’s digitally-led, data-deluged business environment. The world is changing quickly and it’s impossible for them to operate as they have in the past. For a while… Read More
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How Sears Can Become Relevant Again: And, It Doesn’t Have Anything To Do With Data Or Digital.

03 Dec, 2014 By: Zain Raj+
© Clarita In 1888, “The R.W. Sears Watch Co.” used a printed mailer to advertise watches and jewelry. Direct mail was born. A few years later in 1894, Richard Sears himself illustrated the cover of the very first Sears, Roebuck and Co. catalog, which he declared the “Book… Read More
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Why Aren’t Retailers Making Mobile a Priority?

23 Sep, 2014 By: Zain Raj+
Every morning, one of the first things I do when I get to the office is review my to-do list. I usually print it out. Though not environmentally friendly, I do take pleasure in the physical checking off of things. And I my lists are generally quite lengthy… Read More
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