The Decathlete Generation

19 Jun, 2014 By: Zain Raj+
The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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An updated view on career progression… four years later

16 Dec, 2013 By: Zain Raj+
I wrote about my thoughts on career progressions during a family vacation to Spain in June 2010. Inspired by how we got to some of the sights. Some on mountains were reached by stairs while others had winding roads that got us there. Two different ways. Similar destinations. I remember… Read More
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Decathlete Marketing Association

24 Oct, 2013 By: Zain Raj+
Last week I gave a keynote presentation as part of the Thought Leadership Series at the DMA. In this, I talked about how the world of marketing has changed. There is so much more complexity with so much more opportunity. In the traditional world of just a few years ago,… Read More
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