The Decathlete Generation

19 Jun, 2014 By: Zain Raj+
The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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Myth #3: The Key to Building Brands Is Advertising

17 Dec, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the third one, we as future-driven marketers need to let go of, if we want to create a Brand Ritual™. Brands are… Read More
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Finding a cure for the largest societal epidemic… to build deeper brand bond

11 Dec, 2013 By: Zain Raj+
I have been thinking about the biggest and most pervasive societal epidemic affecting our world today – time-starvation. I recently left my job as CEO of Epsilon Agency Services to take some time off, finish my next book, play golf, and spend quality time with my family. A way to… Read More
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