How Marketers Can Cope with Today’s Data Overload

18 May, 2015 By: Zain Raj+
Photo Credit: Leonardo Rizzi “Data, data, so much data…but no insights.” Finding insights from all this data is like finding a needle in a huge haystack. In a study done by the Boston Consulting Group among senior executives of companies with revenues of $1.5B+, they found… Read More
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A Veritable Tower of Babel… The “Big Data” World We Live In.

04 May, 2015 By: Zain Raj+
Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More
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How Big Data Matters (or doesn’t) in the Insight Economy

22 Oct, 2014 By: Zain Raj+
Photo Credit: Leonardo Rizzi My last two blog posts have been about the evolution from the Information Economy to the Insight Economy. Unlike the past where marketers used data to improve their business and enhance their marketing,… Read More
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The Decathlete Generation

19 Jun, 2014 By: Zain Raj+
The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More
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Myth #5: Acquiring New Customers Is Always a Top Priority

22 May, 2014 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I defined five myths that inhibit traditional marketing success. This is the fifth myth and possibly the most important for all businesses, large and small, to grasp in order to drive profitable… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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