A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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Making Friends with Your Inner – and Outer – Geeks

31 Aug, 2011 By: Zain Raj+
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask? Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers’ experience with the brand… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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