Better Late Than Never

02 Oct, 2014 By: Zain Raj+
Yesterday, when I logged into, I was surprised and happy to see the article about Leo Burnett “amping up” Arc, their “below the line” brand. This news somehow felt like a validation of the world I have championed and lived in… Read More
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How Tech Companies Can Penetrate the Consumer Mind

29 Sep, 2014 By: Zain Raj+
About 18 months ago, I was invited to speak to a group of local entrepreneurs about how I built and sold my last marketing services business. As you can imagine, it is flattering to speak to a group of peers, albeit from different fields, about some of your… Read More
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Unicorns Are Not Real and the Myth of the CMTO

03 Sep, 2014 By: Zain Raj+
So, it seems like summer is officially over, at least in my house. For me, it was marked by coming back from our African vacation to a stark reality. We had two days to stock up on all the supplies my son needed to go back for his… Read More
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Marketing’s Real Role. Leading the Business.

20 Aug, 2014 By: Zain Raj+
by mark sebastian The discussion about marketers and their evolving role in today’s hyper-complex marketspace seems to be very fashionable these days. Korn Ferry, a leading executive recruitment firm just published their 2014 Marking Pulse Survey. Not surprisingly, their research shows that… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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An updated view on career progression… four years later

16 Dec, 2013 By: Zain Raj+
I wrote about my thoughts on career progressions during a family vacation to Spain in June 2010. Inspired by how we got to some of the sights. Some on mountains were reached by stairs while others had winding roads that got us there. Two different ways. Similar destinations. I remember… Read More
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