How CMOs Can Win in the Big Data Deluge

11 May, 2015 By: Zain Raj+
In today’s hyper-competitive environment, CMOs continue to be under pressure to deliver consistent and sustainable top line growth while ensuring that they’re spending less each period. So, what’s new, you might ask? Having to deliver on expectations (aggressive though they might be) is not new. They know that. Read More
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A Veritable Tower of Babel… The “Big Data” World We Live In.

04 May, 2015 By: Zain Raj+
Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More
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How Sears Can Become Relevant Again: And, It Doesn’t Have Anything To Do With Data Or Digital.

03 Dec, 2014 By: Zain Raj+
© Clarita In 1888, “The R.W. Sears Watch Co.” used a printed mailer to advertise watches and jewelry. Direct mail was born. A few years later in 1894, Richard Sears himself illustrated the cover of the very first Sears, Roebuck and Co. catalog, which he declared the “Book… Read More
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Sound Bite Society

30 Jun, 2014 By: Zain Raj+
“In a Sound Bite Society, we know intuitively that no one nugget of content can possibly provide enough information for us to make an informed choice. The trick, we learn, is to string together a succession of sound bites that, taken together, convey some sense of assurance that… Read More
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Myth #4: the New Key to Building Brands Is Social Media

15 Jan, 2014 By: Zain Raj+
For those of you who have been reading these blog excerpts from my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, this is one myth I have had to modify a bit from the original publication. It is still not the key to building brands –… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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