A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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Myth #3: The Key to Building Brands Is Advertising

17 Dec, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the third one, we as future-driven marketers need to let go of, if we want to create a Brand Ritual™. Brands are… Read More
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An updated view on career progression… four years later

16 Dec, 2013 By: Zain Raj+
I wrote about my thoughts on career progressions during a family vacation to Spain in June 2010. Inspired by how we got to some of the sights. Some on mountains were reached by stairs while others had winding roads that got us there. Two different ways. Similar destinations. I remember… Read More
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The best offense is always a terrific defense… ask any Bears Fan and any successful agency CMO.

13 Dec, 2013 By: Zain Raj+
In my 22 years in Chicago, I have become a die-hard Chicago Bears fan (and a fanatical one). And, a Mike Ditka fan. Last Monday, we retired Mike’s number 89, but hopefully, we didn’t retire his philosophy on how to win games and a Super Bowl – one of the… Read More
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Finding a cure for the largest societal epidemic… to build deeper brand bond

11 Dec, 2013 By: Zain Raj+
I have been thinking about the biggest and most pervasive societal epidemic affecting our world today – time-starvation. I recently left my job as CEO of Epsilon Agency Services to take some time off, finish my next book, play golf, and spend quality time with my family. A way to… Read More
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