How Sears Can Become Relevant Again: And, It Doesn’t Have Anything To Do With Data Or Digital.

03 Dec, 2014 By: Zain Raj+
© Clarita In 1888, “The R.W. Sears Watch Co.” used a printed mailer to advertise watches and jewelry. Direct mail was born. A few years later in 1894, Richard Sears himself illustrated the cover of the very first Sears, Roebuck and Co. catalog, which he declared the “Book… Read More
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How Big Data Matters (or doesn’t) in the Insight Economy

22 Oct, 2014 By: Zain Raj+
Photo Credit: Leonardo Rizzi My last two blog posts have been about the evolution from the Information Economy to the Insight Economy. Unlike the past where marketers used data to improve their business and enhance their marketing,… Read More
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Marketing’s Real Role. Leading the Business.

20 Aug, 2014 By: Zain Raj+
by mark sebastian The discussion about marketers and their evolving role in today’s hyper-complex marketspace seems to be very fashionable these days. Korn Ferry, a leading executive recruitment firm just published their 2014 Marking Pulse Survey. Not surprisingly, their research shows that… Read More
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The Decathlete Generation

19 Jun, 2014 By: Zain Raj+
The most recent weekly Research Brief from The Center for Media Research had yet another favorite topic of mine. The brief titled, C-Sweet or C-Suites?, addresses an issue I have been talking about for quite a while – the need for senior business executives to… Read More
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Blackhawks, Bonding and Brand Rituals™

29 May, 2014 By: Zain Raj+
I live in Chicago and for the past few weeks, the city has been captivated by the Stanley Cup playoffs and the chance for our beloved Blackhawks to bring home the cup for the second year in a row. As of this posting (and a nail-biting game 5), they’re still… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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