How to Solve the Biggest Problem Facing Marketers Today

29 Apr, 2015 By: Zain Raj+
Lately, I have been spending a lot of time working with a number of senior marketers as they try to compete in today’s digitally-led, data-deluged business environment. The world is changing quickly and it’s impossible for them to operate as they have in the past. For a while… Read More
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What’s Ailing Tesco? Their Data-led Legacy.

10 Nov, 2014 By: Zain Raj+
It’s been painful to read about the fall of Tesco recently in the press. According to the HBR Blog Network, Tesco’s Downfall Is A Warning to Data-Driven Retailers, the company’s market value is at an 11-year low and Warren Buffett is admitting he made a mistake…… Read More
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How Big Data Matters (or doesn’t) in the Insight Economy

22 Oct, 2014 By: Zain Raj+
Photo Credit: Leonardo Rizzi My last two blog posts have been about the evolution from the Information Economy to the Insight Economy. Unlike the past where marketers used data to improve their business and enhance their marketing,… Read More
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Technology in Our Time-Starved World

21 Jan, 2014 By: Zain Raj+
I was at a routine doctor’s appointment last week and at the end of the visit, I needed refills on a couple prescriptions. I watched as my doctor struggled with a host of logins and passwords to get to the right message to get to the right pharmacy. He, and… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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