Myth #4: the New Key to Building Brands Is Social Media

15 Jan, 2014 By: Zain Raj+
For those of you who have been reading these blog excerpts from my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, this is one myth I have had to modify a bit from the original publication. It is still not the key to building brands –… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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The best offense is always a terrific defense… ask any Bears Fan and any successful agency CMO.

13 Dec, 2013 By: Zain Raj+
In my 22 years in Chicago, I have become a die-hard Chicago Bears fan (and a fanatical one). And, a Mike Ditka fan. Last Monday, we retired Mike’s number 89, but hopefully, we didn’t retire his philosophy on how to win games and a Super Bowl – one of the… Read More
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Finding a cure for the largest societal epidemic… to build deeper brand bond

11 Dec, 2013 By: Zain Raj+
I have been thinking about the biggest and most pervasive societal epidemic affecting our world today – time-starvation. I recently left my job as CEO of Epsilon Agency Services to take some time off, finish my next book, play golf, and spend quality time with my family. A way to… Read More
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Exclusivity. The way Decathlete Marketers strengthen their brand bonds.

09 Dec, 2013 By: Zain Raj+
Today I am sad and unbelievably disappointed. For those of you who know me, you know that I am a fanatical Starbucks loyalist. In fact, I do not have a good day, guaranteed, if it doesn’t start with a Venti Pike from Starbucks. That Venti Pike has to be… Read More
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