BB King and Eric Clapton. Learning from the Masters.

01 Jun, 2015 By: Zain Raj+
One of my absolute favorite artists passed away on May 14. I’m talking about Riley B. King, also known as the King of the Blues, one of the most influential musicians of all time. As I was growing up, The Beatles, BB King and Eric Clapton were the… Read More
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Who You Gonna’ Call? An Expert!

26 May, 2015 By: Zain Raj+
About ten years ago, when you needed specific advice or counsel, it was easy to find an expert in that field. You looked for a published author, and who was quoted and referenced by peers and other experts. A significant number of them were academicians and operators who… Read More
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How Marketers Can Cope with Today’s Data Overload

18 May, 2015 By: Zain Raj+
Photo Credit: Leonardo Rizzi “Data, data, so much data…but no insights.” Finding insights from all this data is like finding a needle in a huge haystack. In a study done by the Boston Consulting Group among senior executives of companies with revenues of $1.5B+, they found… Read More
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How CMOs Can Win in the Big Data Deluge

11 May, 2015 By: Zain Raj+
In today’s hyper-competitive environment, CMOs continue to be under pressure to deliver consistent and sustainable top line growth while ensuring that they’re spending less each period. So, what’s new, you might ask? Having to deliver on expectations (aggressive though they might be) is not new. They know that. Read More
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A Veritable Tower of Babel… The “Big Data” World We Live In.

04 May, 2015 By: Zain Raj+
Whatever happened to the more disciplined marketing period we grew up in? Do we even remember that time? I think I was in diapers… but thanks to AMC’s show – MadMen, I can define, even if I can’t relate, to the way the marketing world operated. Here’s what… Read More
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Why McDonald’s Will Thrive in the Insight Economy™

30 Apr, 2015 By: Zain Raj+
My office space at Shapiro+Raj is in the River North area of Chicago. A neighborhood once notorious for its prostitutes and run-down warehouses, is now home to trendy apartment buildings and restaurants and one of the hottest office markets in the U.S. My neighbors are the… Read More
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