Tomorrow’s Customer – How Will You Win Them Over?

18 Mar, 2010 By: Zain Raj+
A few weeks ago, I had the pleasure of attending and speaking at the NRF’s Retail Innovation & Marketing Conference in San Francisco. Not surprisingly, everyone was talking about the tremendous impact the digital world has on retail marketing (and marketers). I addressed this topic in my presentation,… Read More
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Connecting With the Prosumer: The New Imperative for Topline Growth

13 Mar, 2005 By: Zain Raj+
This article was originally published at Virtual Strategist in the Spring of 2005. Zain Raj and Cynthia Pike-FuentesAmerican companies are losing their value and their edge because they have lost touch with the very people who buy their products. But they may be able to reverse this trend. Read More
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