Why Aren’t Retailers Making Mobile a Priority?

23 Sep, 2014 By: Zain Raj+
Every morning, one of the first things I do when I get to the office is review my to-do list. I usually print it out. Though not environmentally friendly, I do take pleasure in the physical checking off of things. And I my lists are generally quite lengthy… Read More
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Myth #5: Acquiring New Customers Is Always a Top Priority

22 May, 2014 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I defined five myths that inhibit traditional marketing success. This is the fifth myth and possibly the most important for all businesses, large and small, to grasp in order to drive profitable… Read More
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A New Year. A New Beginning.

11 Jan, 2014 By: Zain Raj+
A very Happy New Year to all of you! I hope you had a terrific holiday season and are excited about what 2014 holds for you. I know, I am. As most of you know, I made the decision to leave Epsilon at the end of September last year. After… Read More
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No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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Exclusivity. The way Decathlete Marketers strengthen their brand bonds.

09 Dec, 2013 By: Zain Raj+
Today I am sad and unbelievably disappointed. For those of you who know me, you know that I am a fanatical Starbucks loyalist. In fact, I do not have a good day, guaranteed, if it doesn’t start with a Venti Pike from Starbucks. That Venti Pike has to be… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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