No Typical Year End Predictions. How to Feed Your Brain in 2014.

23 Dec, 2013 By: Zain Raj+
There have been a number of lists developed and shared by people articulating trends, predictions, and ideas for 2014. Like most writers, I was asked by a couple of publications to provide my predictions, as well. Instead, what I would like to share are recommendations of some books that will… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Lengthening the CMO’s Lifecycle

02 Feb, 2011 By: Zain Raj+
Advertising Age has an article that every CMO should read: “Are Your Customers Holding You Back?” ( The three authors—Rajesh Chandy, D. Eric Boyd and Marcus Cunha—conducted a study on the impact CMOs have on the financial value of the firms where they work. They really got it… Read More
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Frequency or Loyalty? What should it be?

12 Jan, 2011 By: Zain Raj+
I had a spirited debate with a senior marketing person recently over lunch. A debate that almost involved us chucking salad at each other. Ironically, this person, who I agreed would not be named in any of my writings is a very good friend. What was this debate about? What… Read More
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Starved for Time? Preview the Next Generation Shopping Experience in 3 Minutes

16 Nov, 2010 By: Zain Raj+
Direct Marketing News Web Editor Kevin McKeefery and I recently talked about the principles behind the next killer shopping experience. Since one of the issues covered is “being starved for time,” we developed a three-minute video ( to give you a solid summary. Find out more about these points:… Read More
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Come see me speak in Dallas…

08 Sep, 2010 By: Zain Raj+
As most of you know, I am still settling into my new role at SolutionSet. I have declined a number of speaking opportunities during this period so I can focus on learning the business and connecting with the clients. One of the few opportunities I have accepted is to speak… Read More
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