What is a winning strategy?
Keeping existing customers happy or acquiring new customers? You decide.

06 Jan, 2014 By: Zain Raj+
The cell phone provider wars have officially reached a new level. On Friday, AT&T announced a promotion to give T-Mobile customers up to $450 to switch to their service ($200 for transferring the line and up to $250 for trading in a T-Mobile smart phone). As far as I know,… Read More
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Myth #3: The Key to Building Brands Is Advertising

17 Dec, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the third one, we as future-driven marketers need to let go of, if we want to create a Brand Ritual™. Brands are… Read More
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Exclusivity. The way Decathlete Marketers strengthen their brand bonds.

09 Dec, 2013 By: Zain Raj+
Today I am sad and unbelievably disappointed. For those of you who know me, you know that I am a fanatical Starbucks loyalist. In fact, I do not have a good day, guaranteed, if it doesn’t start with a Venti Pike from Starbucks. That Venti Pike has to be… Read More
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Interesting Social Insights from a Networking Event

31 Oct, 2013 By: Zain Raj+
Some things haven’t changed much… yet. Earlier this week, I attended a networking event that included a number of very accomplished technology executives. Most of them are entrepreneurs – many have successfully built and sold companies over the past few years – some several times over. The discussion topic for… Read More
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