infographic: via CMO Council
The eighth annual State of Marketing Report by the Chief Marketing Officer (CMO) Council is out. Even in this hyper-complex marketspace, we see solid optimism. Marketers are making a difference. It’s about time! Look at the stats and decide for yourself.
Stats You Should Tweet:
- 81% of CMOs say topline growth mandate is realistic and attainable
- 75% of CMOs got a raise and 83% foresee the same in the coming year
- 69% of CMOs say they are trusted, strategic, C-Suite members
- 55% of CMOs are adding headcount
- 54% of CMOs will boost marketing budgets