“In a Sound Bite Society, we know intuitively that no one nugget of content can possibly provide enough information for us to make an informed choice. The trick, we learn, is to string together a succession of sound bites that, taken together, convey some sense of assurance that we have assembled enough of these bite-sized nuggets to make a good choice. Not necessarily the best choice. Perhaps not even the right choice. Just a choice that makes effective use of the time we can give to it.”

 

Zain Raj, author

Brand Rituals™: How Successful Brands Bond with Customers for Life