Direct Marketing News Web Editor Kevin McKeefery and I recently talked about the principles behind the next killer shopping experience. Since one of the issues covered is “being starved for time,” we developed a three-minute video ( to give you a solid summary. Find out more about these points:

  1. People don’t have enough time to do anything because they are suffering from the epidemic of time starvation.
  2. To overcome this, next generation shopping must be “real time/any time”—for all of us, who need it now.
  3. To enable this requires access to ecommerce platforms through mobile devices.
  4. Sellers need databases to capture information about consumers—to recognize their needs—and overlay this with brilliant creative strategies to reach consumers through their preferred channel.

I welcome your ideas and comments on DM News page ( or here.

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