Direct Marketing News Web Editor Kevin McKeefery and I recently talked about the principles behind the next killer shopping experience. Since one of the issues covered is “being starved for time,” we developed a three-minute video (http://www.dmnews.com/zain-raj-president-and-coo-solutionset/article/190046/) to give you a solid summary. Find out more about these points:
- People don’t have enough time to do anything because they are suffering from the epidemic of time starvation.
- To overcome this, next generation shopping must be “real time/any time”—for all of us, who need it now.
- To enable this requires access to ecommerce platforms through mobile devices.
- Sellers need databases to capture information about consumers—to recognize their needs—and overlay this with brilliant creative strategies to reach consumers through their preferred channel.
I welcome your ideas and comments on DM News page (http://www.dmnews.com/zain-raj-president-and-coo-solutionset/article/190046/) or here.