What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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Lengthening the CMO’s Lifecycle

02 Feb, 2011 By: Zain Raj+
Advertising Age has an article that every CMO should read: “Are Your Customers Holding You Back?” (http://adage.com/cmostrategy/article?article_id=148145). The three authors—Rajesh Chandy, D. Eric Boyd and Marcus Cunha—conducted a study on the impact CMOs have on the financial value of the firms where they work. They really got it… Read More
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Frequency or Loyalty? What should it be?

12 Jan, 2011 By: Zain Raj+
I had a spirited debate with a senior marketing person recently over lunch. A debate that almost involved us chucking salad at each other. Ironically, this person, who I agreed would not be named in any of my writings is a very good friend. What was this debate about? What… Read More
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Am I loyal or am I a hostage?

27 Dec, 2010 By: Zain Raj+
As I was traveling to India for our Holiday, I had a thought. Is the reason why I’m flying United for this entire trip because I am loyal to them or because I am held hostage by them? Interesting question. Troublesome conundrum. To be honest, I decided on United versus… Read More
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American Airlines does not get it. They don’t know “why we fly”.

17 Dec, 2010 By: Zain Raj+
Just got on one more plane. On my way to Atlanta for another business trip. Flying American Airlines for this visit. Flight number 3844. Leaving O’Hare at 8.15AM. Just for context, I travel a lot. This past year, I will have been on the road over 225 days. I have… Read More
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