“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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Creating a Legacy… What Does?

09 Oct, 2011 By: Zain Raj+
December 8, 1980. 9.15 AM. Mumbai, India. Heard on the radio that John Lennon was assassinated. For a 17 year-old, who grew up with songs like Imagine and Give Peace a Chance, it was a devastating moment. I had lost a giant who defined the context for me and for… Read More
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Making Friends with Your Inner – and Outer – Geeks

31 Aug, 2011 By: Zain Raj+
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask? Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers’ experience with the brand… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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Frequency or Loyalty? What should it be?

12 Jan, 2011 By: Zain Raj+
I had a spirited debate with a senior marketing person recently over lunch. A debate that almost involved us chucking salad at each other. Ironically, this person, who I agreed would not be named in any of my writings is a very good friend. What was this debate about? What… Read More
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