“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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Creating a Legacy… What Does?

09 Oct, 2011 By: Zain Raj+
December 8, 1980. 9.15 AM. Mumbai, India. Heard on the radio that John Lennon was assassinated. For a 17 year-old, who grew up with songs like Imagine and Give Peace a Chance, it was a devastating moment. I had lost a giant who defined the context for me and for… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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Is the Digital Ecosystem the Future of Retail?

05 Mar, 2011 By: Zain Raj+
The regime change in Egypt and the protests across the Middle East have added to the hype on social media. I am one of digital’s biggest fans. But to say that Facebook and Twitter are in some way responsible for these developments is an exaggeration. Yet I find the… Read More
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Lengthening the CMO’s Lifecycle

02 Feb, 2011 By: Zain Raj+
Advertising Age has an article that every CMO should read: “Are Your Customers Holding You Back?” (http://adage.com/cmostrategy/article?article_id=148145). The three authors—Rajesh Chandy, D. Eric Boyd and Marcus Cunha—conducted a study on the impact CMOs have on the financial value of the firms where they work. They really got it… Read More
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