What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Another Sign of our Decline?

08 Sep, 2009 By: Zain Raj+
I grew up in India. One of the realities there was the concept of what we called Indian Standard Time (IST). Everything would happen about 30-45 minutes after it was scheduled. The reason for this was simple. The infrastructure in those days was quite old and one would say a… Read More
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Economic Uncertainty

28 Aug, 2009 By: Zain Raj+
There is currently a great deal of conflicting data and speculation on the state of the economy. Housing starts are up while foreclosures rates also remain high. The stock market is up, but unemployment continues to climb. This confusion is creating both a sense of optimism as well continued apprehension… Read More
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Is Smarter Spending Here to Stay?

17 Jun, 2009 By: Zain Raj+
The current recession is on everyone’s minds right now – business leaders, politicians, marketers and consumers alike. Constant reminders of economic doom in our professional and personal lives have clearly changed the way we behave. Consumers are shopping differently. They are acting more frugal, researching each purchase and avoiding impulse… Read More
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Targeting Teens During A Recession

01 May, 2009 By: Zain Raj+
It looks like anxiety over today’s economy has spread to a younger demographic. While in the past, young consumers were relatively recession-resistant, today’s teens are adjusting their buying behaviors accordingly. This shift highlights the difference between this generation of youngsters and generations before them. In 2006, Euro RSCG Worldwide conducted… Read More
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A Sign Of The Times – Companies Changing Their Marketing Focus

23 Apr, 2009 By: Zain Raj+
It takes a fundamental change in the environment for marketing models and approaches to change. In the current environment, we’re seeing a significant number of companies begin to use the principles of retention marketing (over acquisition marketing alone). Banks are leading this paradigm. Given their unique situation, they have recognized… Read More
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