A new marketing world needs a new kind of a marketer.

02 May, 2013 By: Zain Raj+
The past decade has been one of significant change. We have not only become part of the global village but have embraced our citizenship in it. We have learned how to become digital at the core. Now we are quickly grasping the construct of Big Data and finding ways to… Read More
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Three Surprising Insights from Billion Dollar CMOs

11 Apr, 2013 By: Zain Raj+
On my last trip to London, I had dinner with a few Chief Marketing Officers (CMOs). The five guys I broke bread with run marketing at global CPG, retail and financial services companies and control over $10 Billion in marketing budgets. As you can imagine, these are very seasoned, senior… Read More
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“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Is the Digital Ecosystem the Future of Retail?

05 Mar, 2011 By: Zain Raj+
The regime change in Egypt and the protests across the Middle East have added to the hype on social media. I am one of digital’s biggest fans. But to say that Facebook and Twitter are in some way responsible for these developments is an exaggeration. Yet I find the… Read More
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Tomorrow’s Customer – How Will You Win Them Over?

18 Mar, 2010 By: Zain Raj+
A few weeks ago, I had the pleasure of attending and speaking at the NRF’s Retail Innovation & Marketing Conference in San Francisco. Not surprisingly, everyone was talking about the tremendous impact the digital world has on retail marketing (and marketers). I addressed this topic in my presentation,… Read More
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