Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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Is the Digital Ecosystem the Future of Retail?

05 Mar, 2011 By: Zain Raj+
The regime change in Egypt and the protests across the Middle East have added to the hype on social media. I am one of digital’s biggest fans. But to say that Facebook and Twitter are in some way responsible for these developments is an exaggeration. Yet I find the… Read More
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