A new marketing world needs a new kind of a marketer.

02 May, 2013 By: Zain Raj+
The past decade has been one of significant change. We have not only become part of the global village but have embraced our citizenship in it. We have learned how to become digital at the core. Now we are quickly grasping the construct of Big Data and finding ways to… Read More
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Three Surprising Insights from Billion Dollar CMOs

11 Apr, 2013 By: Zain Raj+
On my last trip to London, I had dinner with a few Chief Marketing Officers (CMOs). The five guys I broke bread with run marketing at global CPG, retail and financial services companies and control over $10 Billion in marketing budgets. As you can imagine, these are very seasoned, senior… Read More
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“I am back!”

29 Mar, 2013 By: Zain Raj+
It has been a while since I have posted. A number of you, my “followers”, have asked me why I don’t write anymore. Most of you have stopped wondering and have moved on to other contributors that consistently create compelling content. This is the reality of being part of the… Read More
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What My Son Taught Me about Brand Value this Week

12 Apr, 2011 By: Zain Raj+
My 16-year-old son Aamir is not only taking a world history class—he’s living it. This has heightened his awareness of events in the Middle East. He’s watching the old order pass away: the ouster of a 30-year ruler in Egypt, a challenge to the monarchy in Bahrain that has existed… Read More
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Skills needed by the CMO in the future

20 Mar, 2011 By: Zain Raj+
Yahoo! asked me to share key trends for CMOs over the next five years. The challenge, of course, was to do this in 200 words. This got me so excited about the future of our profession that I wanted to give the long version of my answer here. Here are… Read More
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Lengthening the CMO’s Lifecycle

02 Feb, 2011 By: Zain Raj+
Advertising Age has an article that every CMO should read: “Are Your Customers Holding You Back?” (http://adage.com/cmostrategy/article?article_id=148145). The three authors—Rajesh Chandy, D. Eric Boyd and Marcus Cunha—conducted a study on the impact CMOs have on the financial value of the firms where they work. They really got it… Read More
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