Making Friends with Your Inner – and Outer – Geeks

31 Aug, 2011 By: Zain Raj+
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask? Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers’ experience with the brand… Read More
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Back-to-School Budgets: Not Just For Parents

13 Aug, 2009 By: Zain Raj+
This year’s back-to-school shopping season will be quite different than years past, thanks to the focus on the economic recession and saving money. For retailers, back-to-school season is considered the second most important shopping season of the year (behind the holidays) and is often used to predict second half sales. Read More
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Extreme Makeover: Brand Edition

29 Jun, 2009 By: Zain Raj+
When it comes to brands and their positioning and packaging, marketers get bored of them long before consumers even get used to them. Unlike their customers, marketers think about, talk about and look at their brand all day long. Even the most loyal customers don’t have this kind of relationship. Read More
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Loyalty. How Do You Do It Right?

03 Dec, 2008 By: Zain Raj+
The idea of inviting customers to join a program, then encourage them to continue trading in exchange for rewards has had a long and distinguished history; from retail to air travel, from magazine subscriptions to credit cards. Because only one in ten programs really work there are skeptics. Their problems… Read More
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