The Smarter Approach To Marketing

23 Nov, 2009 By: Zain Raj+
Just saw a news story on Ad Age. It is titled “Will Retailers or Consumers Come Out on Top on Black Friday?” The story references how Sears, Kmart and other retailers have begun holiday sales ahead of time as shoppers start early, searching for deals. According… Read More
Read More

Another Sign of our Decline?

08 Sep, 2009 By: Zain Raj+
I grew up in India. One of the realities there was the concept of what we called Indian Standard Time (IST). Everything would happen about 30-45 minutes after it was scheduled. The reason for this was simple. The infrastructure in those days was quite old and one would say a… Read More
Read More

Economic Uncertainty

28 Aug, 2009 By: Zain Raj+
There is currently a great deal of conflicting data and speculation on the state of the economy. Housing starts are up while foreclosures rates also remain high. The stock market is up, but unemployment continues to climb. This confusion is creating both a sense of optimism as well continued apprehension… Read More
Read More

Back-to-School Budgets: Not Just For Parents

13 Aug, 2009 By: Zain Raj+
This year’s back-to-school shopping season will be quite different than years past, thanks to the focus on the economic recession and saving money. For retailers, back-to-school season is considered the second most important shopping season of the year (behind the holidays) and is often used to predict second half sales. Read More
Read More

Is Smarter Spending Here to Stay?

17 Jun, 2009 By: Zain Raj+
The current recession is on everyone’s minds right now – business leaders, politicians, marketers and consumers alike. Constant reminders of economic doom in our professional and personal lives have clearly changed the way we behave. Consumers are shopping differently. They are acting more frugal, researching each purchase and avoiding impulse… Read More
Read More

Targeting Teens During A Recession

01 May, 2009 By: Zain Raj+
It looks like anxiety over today’s economy has spread to a younger demographic. While in the past, young consumers were relatively recession-resistant, today’s teens are adjusting their buying behaviors accordingly. This shift highlights the difference between this generation of youngsters and generations before them. In 2006, Euro RSCG Worldwide conducted… Read More
Read More