Making Friends with Your Inner – and Outer – Geeks

31 Aug, 2011 By: Zain Raj+
As a bit of a nerdy, geeky type myself, I’ve advocated that CMOs make friends with their inner geek. Why, you ask? Given the vast amount of data becoming available on customers and their behaviors, successful marketers, are beginning to collect this data on their customers’ experience with the brand… Read More
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