Marketing For Tomorrow
Marketers have always relied on the adage, “You’ll never get fired for emulating P&G.” But the rules have changed. Your customers are smarter. Big Data is overshadowing real insights. And digital channels are demanding more of your attention and ad spend.
Marketing for Tomorrow, Not Yesterday, shows you how to succeed when the old rules stop working – with powerful first-hand stories that answer critical questions about your brand:
How to cut through the noise of big data.
How much you should (or shouldn’t) invest in social media.
How to craft marketing and brand-building strategies that create loyal customers.
~ A. Lopez
~ H. Potter
~ Douglas N. Burdett
“Like an army preparing to fight the last war. That rarely ends well. Zain Raj’s book explains why all this change is happening, how it is affecting marketing and, most importantly, helps you separate the signal from the noise and get back to basics that are important for modern marketing. One of my favorite ideas from the book is the concept that successful modern marketers are like decathletes – achieving strength in multiple disciplines – as opposed to being one sport wonders. And, to listen to an interview with Zain Raj about “Marketing for Tomorrow, Not Yesterday,” visit MarketingBookPodcast.com.”