11 Mar, 2019 By: Zain Raj+
Engagement is all about connecting brands and customers across channels and over time. The problem is, the very idea of Customer Engagement and relationship building is at odds with our highly converged, ever-changing world in which the physical world is no longer the center of the marketing universe – and… Read More
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Behavior Impact™: The ultimate survival guide for marketing messages.

01 Mar, 2019 By: Zain Raj+
If consumers viewed every marketing message in a highly controlled environment… If their perceptions about products were entirely rational… And if the opinions they expressed in research aligned perfectly with their behavior in the marketplace… Then, traditional message testing would reliably succeed in the real world. Unfortunately, that’s not… Read More
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Think of your toughest research problem. Then, meet the market research agency we built to solve it.

28 Feb, 2019 By: Zain Raj+
Welcome to the industry’s first investigative research agency. Shapiro+Raj has created a market research agency that’s built around what clients really need to succeed – and dominate – in the Insight Economy™.  Every day, we’re helping clients create real business outcomes, rather than providing typical research.  And we’re going… Read More
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Insights Explain the “What” – But Marketers Also Need the “Now What”

18 Feb, 2019 By: Zain Raj+
What’s Your Next Step question on paper sheet with pin in the shape of a staircase on cork board. Business concept. Marketers are busy, and no wonder. Their job hasn’t gotten any easier. With the increasing velocity of change and the hyper-complexity of their deliverables, they’re lucky if… Read More
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11 Feb, 2019 By: Zain Raj+
Of late, real-life experiences have inspired me to write about business issues. One such was a recent comment made by a client. “I’m sure we can find some data to support that approach,” he said. On face value, this seemed like a harmless comment, until I thought about it a… Read More
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How brands leverage our diverse passions: The Power of February’s Rituals

05 Feb, 2019 By: Zain Raj+
Last week I wrote about equity and its importance to the survival of both the brand and the business. The Sears saga brings the need to understand the importance of both financial and brand equity in a compelling manner. If you missed that post, here is the link: HOW… Read More
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