Insights Explain the “What” – But Marketers Also Need the “Now What”

18 Feb, 2019 By: Zain Raj+
What’s Your Next Step question on paper sheet with pin in the shape of a staircase on cork board. Business concept. Marketers are busy, and no wonder. Their job hasn’t gotten any easier. With the increasing velocity of change and the hyper-complexity of their deliverables, they’re lucky if they… Read More
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11 Feb, 2019 By: Zain Raj+
Of late, real-life experiences have inspired me to write about business issues. One such was a recent comment made by a client. “I’m sure we can find some data to support that approach,” he said. On face value, this seemed like a harmless comment, until I thought about it a… Read More
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How brands leverage our diverse passions: The Power of February’s Rituals

05 Feb, 2019 By: Zain Raj+
Last week I wrote about equity and its importance to the survival of both the brand and the business. The Sears saga brings the need to understand the importance of both financial and brand equity in a compelling manner. If you missed that post, here is the link: HOW… Read More
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28 Jan, 2019 By: Zain Raj+
This weekend, I was at a dinner with a very eclectic group of people.  Some doctors, some lawyers, quite a few finance folks and one marketing guy… I’m sure you guessed who.  As you would expect, the discussion bounced from the government shutdown to the new Governor of Illinois; from… Read More
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The 2018 Global Marketer of the Year… Who Will It Be?

22 Jan, 2019 By: Zain Raj+
What makes a person worthy to be labeled as Global Marketer of the Year?  The World Federation of Advertisers (WFA), in partnership with The Drum has launched the 2018 WFA Global Marketer of the Year award to once again highlight the role that regional and global marketers… Read More
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A Certified Minority Business Enterprise… What It Really Means.

16 Jan, 2019 By: Zain Raj+
On December 11th, Shapiro+Raj was officially certified as a Minority Business Enterprise, which will allow us to help all our clients achieve their supplier diversity goals and initiatives.  We’re especially grateful to one of our clients, who encouraged us to pursue this certification – and who offered us the services… Read More
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