Marketers are easily seduced by the promise of agile marketing. After all, agile marketing enables us to identify opportunities in an evolving marketplace, pursue them quickly, measure their impact, and optimize their results. It’s often seen as the antidote to today’s accelerated pace of business. It lets us work faster… Read More

Engagement is all about connecting brands and customers across channels and over time. The problem is, the very idea of Customer Engagement and relationship building is at odds with our highly converged, ever-changing world in which the physical world is no longer the center of the marketing universe – and… Read More

If consumers viewed every marketing message in a highly controlled environment… If their perceptions about products were entirely rational… And if the opinions they expressed in research aligned perfectly with their behavior in the marketplace… Then, traditional message testing would reliably succeed in the real world. Unfortunately, that’s not… Read More

Welcome to the industry’s first investigative research agency. Shapiro+Raj has created a market research agency that’s built around what clients really need to succeed – and dominate – in the Insight Economy™.  Every day, we’re helping clients create real business outcomes, rather than providing typical research.  And we’re going… Read More

What’s Your Next Step question on paper sheet with pin in the shape of a staircase on cork board. Business concept. Marketers are busy, and no wonder. Their job hasn’t gotten any easier. With the increasing velocity of change and the hyper-complexity of their deliverables, they’re lucky if… Read More

Of late, real-life experiences have inspired me to write about business issues. One such was a recent comment made by a client. “I’m sure we can find some data to support that approach,” he said. On face value, this seemed like a harmless comment, until I thought about it a… Read More