Myth #1: We Can and Should Change the Customer’s Mind

06 Nov, 2013 By: Zain Raj+
In the context of my book, Brand Rituals™: How Successful Brands Bond with Customers for Life, I have defined five myths that inhibit traditional marketing success. Here is the first one, we as future-driven marketers need to let go of, if we want to create a brand ritual. Myth #1:… Read More
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Interesting Social Insights from a Networking Event

31 Oct, 2013 By: Zain Raj+
Some things haven’t changed much… yet. Earlier this week, I attended a networking event that included a number of very accomplished technology executives. Most of them are entrepreneurs – many have successfully built and sold companies over the past few years – some several times over. The discussion topic for… Read More
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Decathlete Marketing Association

24 Oct, 2013 By: Zain Raj+
Last week I gave a keynote presentation as part of the Thought Leadership Series at the DMA. In this, I talked about how the world of marketing has changed. There is so much more complexity with so much more opportunity. In the traditional world of just a few years ago,… Read More
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Next Step

13 Sep, 2013 By: Zain Raj+
Zain Raj sets sights on new venture in 2014 For the past few years, I’ve invested significant time, effort and intellectual capital building what I believe is the agency of the future. It’s been an evolutionary path and fairly rapid trajectory over the past few years. It began with the… Read More
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More History in the Making?

08 Aug, 2013 By: Zain Raj+
The big announcement of Jeff Bezos buying the Washington Post set off a mass of Internet chatter and media speculation. Why did he do this? What will happen now? Who will run the paper? How will it change? Then came the conspiracy theories with references to tax avoidance and political… Read More
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A new marketing world needs a new kind of a marketer.

02 May, 2013 By: Zain Raj+
The past decade has been one of significant change. We have not only become part of the global village but have embraced our citizenship in it. We have learned how to become digital at the core. Now we are quickly grasping the construct of Big Data and finding ways to… Read More
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